Financial Projections for Startups

Very early-stage businesses might not have enough data points to build projections using the bottom-up approach. While it is possible to use data from your competitors to build bottom-up projections, every business operates differently—so we don’t recommend taking this approach. Top-down projections are a better fit for early stage startups. In this article, we cover all the basics you need to start defining and generating startup financial projections. A startup financial model should include startup revenue and expenses projection over time.

  • It’s not uncommon to see and hear financial planning terminology used incorrectly.
  • This isn’t just about numbers; it’s about connecting with humans on the other side of that cash register.
  • When you’re pitching to investors, it’s tempting to paint the best picture of your company.
  • We know early on that it’s impossible to predict the future, no matter how many people (like potential investors) seem to be pressing us to do so.
  • So, to predict January’s revenue, take the average of October, November, and December of last year.

Analyze multiple competitors based on the categories you want to compare, and use the results to identify your top rivals. This template contains several sheets to provide a comprehensive look at how your startup stacks up to the competition, the strengths of each company, and potential partnerships or opportunities. On the P&L, the sales staff’s projection supports the estimated software licenses sold, and the advertising projected spend supports the shopper fee income. Sales staff hire dates should correspond with the sales cycle. If a full sales cycle is three months, then the headcount plan should include sales salaries at least three months before the first month of planned revenue. Ensure other variable sales expenses relate directly to the revenue estimates, including sales commissions, bonuses, and other selling expenses.

Startup Business Planning Templates

However, instead of using the total growth rate, it uses an average of the most recent data to make projections. One of the most common examples of financial forecasting is sales, or revenue, projections. Financial projections reveal whether startups have a chance to generate enough profit to survive.

You can identify fixed and recurring costs for a full view of expenses for the first year. This template can be modified to either show an opening day balance for a startup or financial forecasting for startups to create a projected balance sheet. Choose a given time period, enter your numbers for assets, liabilities, and equity, and the template will provide automatic calculations.

Financial Projections are just Assumptions

The primary method of projections is to project the various financial statements. After this, we create projections for the balance sheet, income statement, and cash flow statements. However, during the process, we should keep in mind a few guidelines. There are many different types of financial projections, but all projections share some common features.

Financial Projections for Startups